The lectures for Digital Media helped with my development of research because it made me take into consideration of how much has changed with the digital world. There was many questions raised that we had to answer which strengthen my learning to look at the advertising world in a different way. The questions were;
- Why should we study technological change?
- Changes in history/social also include changes
in media and media technologies
- Mapping changes in technology can help us
map significant changes in society
- What is media archaeology? (didn't know it existed)
Which made me think quite a lot of what to do to make my video stand out. How do I combine classic advertising to then mix it up with an original idea? Well, throughout those lectures of learning the history behind advertising, there was so much knowledge within those lectures that now all there's left is creativity. In addition, technology is always evolving so why stop with current advertising, if a creator is innovative, they could create a whole new invention of advertising, that would be incredibly effective. There's no reason not to, considering was how people perceived how computers would look like in 2004 from 1954. To how it actually was, to how it is now. Therefore, the lectures helped my understanding with the history of technology, how much it evolves over the years and how to manipulate advertising today.
(All information was from between lectures 3-5 of Digital Media)
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