This is the final design of my overall colour coordination and text for my website, logo, slogan and video. I used the font 'Myriad Pro Bold Cond Italic' because the text although shows authority, portrays also casualness. This mood is chosen for the younger audience to relate to the message but also conveys towards teenagers to feel powerful with the underlying strong text. That is why even the paragraph text is in bold. As for the palette, the colours obviously represent the forest because of most of the colours being green. To also represent that environmental the message. There are more green than cream because this represents our main aim and that is for more greenery rather than logs. Overall the design palette was designed for an emotional undertone.
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