Promo Video Completed

The 'Auditions for Tony Abbott' promo video is up on youtube! here is the link to the video https://www.youtube.com/watch?v=iIh5QIGyXRc&feature=youtu.be

Promo Video (Work in progress)

For my promo video, I had to brainstorm a creative original way to provide the message about deforesation in Tasmania. So, I came up with an "audition for Tony Abbott" where this shows the political message and also beats the competition between both political parties. In addition, the video contains mostly direct quotes from the dinner party for the Timber industry (http://www.smh.com.au/federal-politics/political-news/no-more-national-parks-as-tony-abbott-pledges-to-support-loggers-as-the-ultimate-conservationists-20140304-345zp.html), but not completely so there isn't any copyright.

The video is biased and although Tony Abbott isn't the prime minister for Australia any more, Malcolm Turnball is still reinforcing all of Tony Abbott's values, so I made it a relevant video as a message to Turnball that reinforcing former prime ministers issues are not acceptable for Australia.

I also used the following websites/ programs for my sound effects
- https://www.freesound.org/people/rodincoil/sounds/271208/
- Garage Band

The video will be uploaded shortly today or tomorrow.

The Photography Exercise

In this week's tutorial, we learnt about all the different shots, these were learnt below;

- Very Long Shot (VLS) Subject is quite small on screen. Used to show the subject in a location, can be used to show loneliness or isolation. Good for an establishing shot.
-  Long Shot (LS) Shows subject from head to feet. Also used to show the subject and their surroundings.
-  Medium Long Shot (MLS) Shows subject from calves up (cut off feet).
-  Mid Shot (MS) Shows subject from the waist up.
-  Medium Close Up (MCU) Shows subject from chest level up. Good for interviews/talking heads. -- -  Close Up (CU) Shows subject from shoulders up.
-  Big Close Up (BCU) Shows subject’s face from chin to forehead. Use sparingly.
-  Extreme Close Up (ECU) Shows only a part of subject’s face, eg eye, mouth. Use sparingly.

As well as learning about the thirds for the positioning of the model for the shot.

We did a class exercise that involved using these skills to understand how to take photos correctly. The photos will be uploaded next week, since they have to be edited. It was a story that we had to create through photos. Here is the outline for that;

'Lost HARRY or HARRIET arrives for his/her first day at UniSA’s Magill Campus. He/she appears very worried because he/she doesn’t know where the first lecture is being held. HARRY/HARRIET asks people for directions and then looks at a map of the campus and realises where he/she needs to go. HARRY/HARRIET hurries to the lecture theatre, but when he/she gets there the room is empty. HARRY/HARRIET has got the wrong day'

This will help my story board and planning for my video for Deforestation.

Annotated Bibliography

Harle, J, Britton, K, Hejinis, H, Zawadzki A, Jenkinson, A  2002. Mud, mines and rainforest: a short history of human impact in western Tasmania, using pollen, trace metals and lead-210 . Australian Journal of Botany, [Online]. Volume 50/ Part 4, 481-482. Available at: http://www.publish.csiro.au/?act=view_file&file_id=BT01028.pdf [Accessed 27 August 2015]

The article discusses deforestation and its effects on Tasmania's climate and provides evidence that  discussed how 'the human impact on the landscape has not been well documented or understood'. They explain why few people are educated about deforestation which explains why mistakes in environmental conservation are occurring. This reference provides many details about deforestation and Tasmania and can be used as evidence for a logical point. 

Macintosh , A, 2012. Climatic Change. The Australia clause and REDD: a cautionary tale, [Online]. Volume 112 / Part 2, 171-175. Available at:http://download.springer.com.ezlibproxy.unisa.edu.au/static/pdf/198/art%253A10.1007%252Fs10584-011-0210-x.pdf?originUrl=http%3A%2F%2Flink.springer.com%2Farticle%2F10.1007%2Fs10584-011-0210-x&token2=exp=1440757647~acl=%2Fstatic%2Fpdf%2F198%2Fart%25253A10.1007%25252Fs10584-011-0210-x.pdf%3ForiginUrl%3Dhttp%253A%252F%252Flink.springer.com%252Farticle%252F10.1007%252Fs10584-011-0210-x*~hmac=4444b11b7d4fac3c721744eec378b56b9b1ac5fab0213f2867c249b9d1f664cb[Accessed 27 August 2015].

The author discusses the legal acts on deforestation in Australia. They explain that the laws contradict public opinion. The source appeared to be without bias because it stated all the facts, and gave details on the situation without any apparent appeal to emotions. There was also historical background from the 1990's about the deforestation. The author provides much evidence in this article which conveys a strong argument. Therefore, this article is useful for my research due to the reliability of the source as well as background knowledge of the laws in Australia.

Milne, A, Mitchell, AL, Williams, M, Tapley, I, Kuntz, S 2012. SENSOR CAPABILITIES FOR DEFORESTATION AND FOREST DEGRADATION.Geoscience and Remote Sensing Symposium (IGARSS), 2012 IEEE International, [Online]. 12, 3154-3157. Available at: http://ieeexplore.ieee.org.ezlibproxy.unisa.edu.au/stamp/stamp.jsp?tp=&arnumber=6350756 [Accessed 26 August 2015].

This article monitors Tasmania's environment and explains the changes that appear (data was breached from 2007 to 2008). The article explored the effects of deforestation when it comes to soil degradation, whether the deforestation was due to clear-felling or selective harvest. The article also includes details about Tasmania's deforestation which will be extremely useful towards the study. The authors provide a lengthy discussion on the research.

Paul, M, Catterall C, Pollard, P, Kanowski, J, 2010. Recovery of soil properties and functions in different rainforest restoration pathways.Forest Ecology and Management, [Online]. Volume 259/ Issue 10, 2084-2086. Available at: http://ac.els-cdn.com.ezlibproxy.unisa.edu.au/S037811271000109X/1-s2.0-S037811271000109X-main.pdf?_tid=b47870fa-4d6f-11e5-b65b-00000aacb35f&acdnat=1440757967_04b7e54ddc5c828cbb6efcdec3f7cc1e [Accessed 27 August 2015].

This article explains the process of deforestation and how to restore the damage. The author gives a number of facts on deforestation such as how much forests are harvested every year '13 million hectares per year' (all around the world).The author's research gave details on recovering soil properties in the rainforests and reforestation that would help solve the problem. Furthermore, this research will be useful towards my topic because it details on how reforestation will assist in a number of environmental concerns beyond biodiversity.

Rasolofoson, R, Ferraro, P, Jenkins, C, Jones, J  2015. Effectiveness of Community Forest Management at reducing deforestation in Madagascar. Biological Conservation, [Online]. Volume 184, 271-272. Available at: http://ac.els-cdn.com.ezlibproxy.unisa.edu.au/S0006320715000488/1-s2.0-S0006320715000488-main.pdf?_tid=3bbf45c4-4c59-11e5-a5d8-00000aacb35d&acdnat=1440638364_a998de61b04e9e3e421ff43d41657a7e [Accessed 26 August 2015].

In this article, multiple authors review the effects of deforestation in Madagascar. This study investigates the effectiveness of CFM (Community forest management) in conserving the environment. After analysing the results they found evidence that there was no real effect towards dis-centralizing the community in Madagascar from the forest. When they compared communities with CFM and communities without CFM, they found there was very little difference between the samples suggesting a limited impact on efforts to conserve the forest. The authors provide a strong argument, considering all the evidence that had been used for this study. This article is useful for my research topic because in included background knowledge of past investigations in the study as well as different methods that assist with conserving the environment. 

Relating the research to the lectures

The lectures for Digital Media helped with my development of research because it made me take into consideration of how much has changed with the digital world. There was many questions raised that we had to answer which strengthen my learning to look at the advertising world in a different way. The questions were;

- Why should we study technological change?
- Changes in history/social also include changes in media and media technologies
- Mapping changes in technology can help us map significant changes in society
- What is media archaeology? (didn't know it existed)


Which made me think quite a lot of what to do to make my video stand out. How do I combine classic advertising to then mix it up with an original idea? Well, throughout those lectures of learning the history behind advertising, there was so much knowledge within those lectures that now all there's left is creativity. In addition, technology is always evolving so why stop with current advertising, if a creator is innovative, they could create a whole new invention of advertising, that would be incredibly effective. There's no reason not to, considering was how people perceived how computers would look like in 2004 from 1954. To how it actually was, to how it is now. Therefore, the lectures helped my understanding with the history of technology, how much it evolves over the years and how to manipulate advertising today.

(All information was from between lectures 3-5 of Digital Media)

My Final Design Palette

This is the final design of my overall colour coordination and text for my website, logo, slogan and video. I used the font 'Myriad Pro Bold Cond Italic' because the text although shows authority, portrays also casualness. This mood is chosen for the younger audience to relate to the message but also conveys towards teenagers to feel powerful with the underlying strong text. That is why even the paragraph text is in bold. As for the palette, the colours obviously represent the forest because of most of the colours being green. To also represent that environmental the message. There are more green than cream because this represents our main aim and that is for more greenery rather than logs. Overall the design palette was designed for an emotional undertone. 

The Treatment

Log line

Many young adult Australians using Tony Abbott’s words and saying it with such command however it is a complete satire.

Synopsis

5 young Australians and a child say a couple of sentences from the perspective of Tony Abbott about the Deforestation in Tasmania. Explaining Tony Abbott's point of view with such integrity but obviously with the feeling of satire because of the dialogue. In addition, the young adults convey that Abbott's perspective is childish and appeals to the point of view is illogical.

The outcome will be the audience will feel foolish because of the many different teenagers represent a debate towards the older generation. The video will be a dramatic action packed tone, full of passion.

Outline

Block 1: Fades into a teenager talking about Abbott's views then editing with other teenagers, going along the same lines.

Block 2: The music intensifies as the dialogue goes more and more in depth. Displays that this is a satire.

Block 3: Ends with the child in a suit, 'Australia, why are you trying to destroy homes for many creatures for stupid reasons? and soon, believe or not, we won't have homes to live in because all the beautiful trees are cut down for No reason. No profit. No gain.'

Treatment.
One young Australian man stands there, says a beginning sentence of Tony Abbott's argument. Then cuts to an Australian woman, saying the agreeing opinion. Then cuts to another teenager, again having the same opinion. Sentence by sentence, many young Australian's say the argument, then ends with the child saying the direct quote above.

Target Audience

The Target Audience for Deforestation in Tasmania 

- Convince the Liberal Party
- Older generation
- To further points of view to all the governments around the world
- To help the Green's point of view

Gender isn't the real indicator. Just Australian political party's stand point.

Main Video Idea
To use sarcasm conveying Tony Abbott's point of view.

The message of the promotion
'To make all the demographic step back, realise and appeal to logic. Which will convince that the Green's will always appeal to logic and emotions that Australians are outraged'.

Deciding on Colour Schemes

(If anyone wants to comment on which branding colour palette I should use, comment below please!)

Bibliography

(Coolors. 2014. Coolors . [ONLINE] Available at: https://coolors.co/. [Accessed 19 August 15].)

Finished Mind Map of Deforestation

Journal Entry:

It was difficult to put in extra points, however my tutor showed me that I had enough ideas and points it is just more putting them into smaller dot points. I am still tossing up different video ideas considering if I do animation it might be too challenging for me to do so. However, I want an original idea. Still brainstorming for the video idea.

Mind Map

List of Websites that I have used as a reference to inspire and understand many different ideas:

- http://www.abc.net.au/news/2014-03-05/abbott-timber-industry-dinner-forestry-council-forest-locked-up/5299046

- http://www.acfonline.org.au/be-informed/land-forests/tasmanian-forest-agreement-faqs

- http://www.environment.gov.au/land/forests/intergovernmental-agreement

It was difficult to get my head around deforestation, however once I researched it a little further, I had so many ideas. Since I am not very knowledgeable around this topic, the research through the ABC news, made me realize that this issue although an environmental issue, it is also a very big political issue. I also looked through so many different points of view on this topic.

Here is my mind map so far on my ideas:

Brainstorming for Digital

Brainstorming for Digital Media (University Project)

Ideas;
1. Deforestation in Tasmania
2. Mining in Australia
3. Climate Change
4. Adelaide's snowing/hail event
5. Gay Pride rally in Adelaide
6. 50 states in America legalised
7. Marine conservation in Tasmania
8. Pollution
9. Loss in Biodiversity
10. Global Warming
11. Overpopulation
12. Civil Rights
13. Natural Resource Depletion
14. Fuel prices
15. Waste Disposal
16. Ocean acidification
17. Ozone layer Depletion
18. Acid Rain
19. Overseas relationships
20. Public health issues
21. University fees
22. Tony Abbots Budget Cut
23. Carbon Tax
24. P plate laws
25. Urban Sprawl
26. Genetic Engineering
27.  Solar Power
28. Recycling
29. Air Quality (Especially)
30. Freedom in Ethiopia (Barack Obama)
31. Killing off endangered species
32. Smoking cigarettes
33. Rape
34. Self Harm
35. Teenager Puberty
36. Bullying
37. Cyber Bullying
38. Government taking control of Internet history
39. Caitlyn Jenner
40. Caitlyn Jenner Epsy award
41. Tourism
42. Australia and New Zealand join
43. NAPLAN
45. PLP
46. Research Project
47. Immigrants
48. Refugee's
49. China and Australia
50. Legalizing child brutality in Refugee's centres
51. Palm Oil
52. Cancer Council
53. Endangered Animals
54. Retirement age increasing
55. Higher Tax rates
56. Employment difficulties
57. Transgender community
58. Broadband Network
59. Hormones in Animals
60. Video games aren't promoting violence
61. Questioning Religion
62. Obesity rates
63. Child Abuse
64. Child Obesity
65. Recreational Drugs
66. Overdoses
67. Diseases
68. Ebola
69. Bird Flu
70. Sex Laws
71. Teenager's hitting puberty quicker
72. Advertisement constantly surrounds us
73. Technology
74. Apple Watch
75. Has Technology gone too far?
76. Healthy Eating
77. America's health troubles
78. Visual Arts
79. Arts not being appreciated in public schools
80. Sport taken too seriously